In an economy in which markets get lower and Americans are more prone to hold tight of the cash that they have, businesses and consumers alike must find the best way to make their dollar stretch as far as it can. Industries all over the world are taking hit because of the current economy. Banks, businesses and even the ad agencies supporting them are going under and closing their doors. Businesses are lowering the budget on advertisements and because of that they are seeing slow declines in sales. Consumers are faced with hard decisions on spending larger amounts for something they know about, or spending less on something they feel they are taking a chance on.
My name is Michael Campbell. I am an active member of numerous automotive enthusiasts forums on the internet and have witnessed and felt the effects of the economy on that target consumer. I also have a solution for both the small businesses and this target consumer. With a recent purchase of a vehicle that is planned to spend the rest of its life on tracks of varying types, it dawned on me a way to mend the gap between these small businesses and the consumers they are targeting. I have created what I believe is the first blog dedicated to being a user controlled testing and evaluating site. The vehicle I have purchased is a very bare 1990 model of a Nissan 240sx. Every part of the interior and exterior has been removed from this vehicle and it sits ready for the users to start adding parts for a systematic review.
At http://s13bay.blogspot.com/, the consumer will be able to interact with me; the owner of the car and the person responsible for writing the reviews. Why would the readers listen to what I have to say? Because I am just like the reader. I have felt the pinch that this economy has driven upon us and I have found myself looking for the product reviews that on those things that we have been told by the news media to steer clear from. I wanted to know if the cheaper product was cheaper because it wasn’t made well. I wanted to know if the cheaper products are that price because the big name companies charge a large “name brand” fee. I’m not just the seeing it from the consumer side looking for the review, I’m looking at it from the side from the avid motor head.
What will my tests include? My tests will include everything that claims a performance factor. My tests will include the full review of every one of the human five senses that becomes aroused by the new part. My reviews will include installation of the products, any necessary cleaning for proper fitment and function and time spans and ease of use for all these. My tests will include measurements of necessary items for consumer comfort of interchangeability between like models. All of my observations will be recorded and photographed for consumer comfort.
In this world knowledge is power, and in the world of automotive performance, power is the key to success in any avenue whether it be competitive sports, leisure, or recreational driving. I am willing and able to answer any and all questions you may have after you have read through this letter. I encourage you to see the blog at http://s13bay.blogspot.com/. The blog targets the automotive sport consumer and will curtail to their very request. I leave myself open both there and here for any criticism or suggestion. Please review my requests on the next page and a list of benefits that may be open to you as a producer of fine automotive performance parts.
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